Marketing Portfolio
Digital Media Management
With a proven track record of excellence in the ever-evolving landscape of digital marketing, I brings four years of dynamic experience to the forefront of social media strategy and execution. Armed with a deep understanding of consumer behavior, industry trends, and platform algorithms, I have consistently elevated brands' online presence, engagement, and conversion rates on Instagram, Tiktok, Facebook, Youtube, Pinterest, and more.
The following are social media accounts I have had the pleasure running:
University of California, Riverside
- Basic Needs Department
- School of Business - A. Gary Anderson
- International Affairs Office
- Orientation Leadership Office
For these accounts, I was responsible for orchestrating, creating, and implementing new social media content. This included using graphics design, photoshop, adobe software, and copywriting. In addition, I was also responsible for helping organize events and ensuring all of our brand is properly represented. I also had the privilege of helping rebrand different departments with new logos and color schemes to better represent their goals.
Penguin Home Solutions Inc.
Organized all marketing campaigns across all print and digital media platforms - resulting in a 120% increase in user engagement. Integrated new AI system to organize leads and increase sales by 70% within 3-months. Organized all content on Instagram, Facebook, Youtube, and Tiktok.
In addition, I was also responsible for the creation of their website - including their SEO content, which improved our website traffic significantly.
And finally, I was responsible for their email marketing and B2B communications - which involved sending emails out to over 1000 prospective clients.
IVI Vision Apparel - Irvine.
Launched the use of Google Analytics, Mailchimp, and Canva to assist in marketing promotions. Also, cooperated in teams to help create new content for social media - which was used on Instagram, Tiktok, Facebook, Youtube, Pinterest, and showcase events. This included using my skills in content creation, copywriting, data-organization, and social media strategy.
Also, by collaborating with various team-members, we were able to create blogs that increased our user engagement and improve our SEO.
Tedx - Irvine Valley College
For my role as a Brand & Marketing associate, I initiated and maintained a clear digital media campaign to promote this event across +4 college campuses. Working with a team of 6 other students, we strategically campaigned to gain +1,800 followers within 6-months and increase engagement by 120%.
In addition to our campaigns, we also were responsible for organizing the event to ensure high quality production.
Photography / Videography
My skills in photography and videography have been pivotal in shaping my success as a marketer. Being able to capture compelling visual content has allowed me to craft engaging narratives and tell stories that resonate deeply with my target audience.
Moreover, my proficiency in photography and videography has empowered me to craft visually stunning social media posts, advertisements, and campaigns that stand out in cluttered feeds and capture viewers' attention. By leveraging composition, lighting, and visual storytelling techniques, I can create content that not only grabs the viewer's eye but also communicates key messages effectively.
Academic / Extra Curricular Achievements
Teachers Assistant - Business Strategy
As an assistant, I performed all assistant teaching duties - including mentoring, lecturing, researching, and providing additional assistance to +100 students per quarter. Also, I was responsible for reviewing and editing the slides for lectures to enhance the overall learning experience for students. To further enhance this experience, I also created a comprehensive review and solutions guide for +10 complex research assignments, utilized by over 90% of the class.
This aspect in my portfolio means the most to me because not only was I able to expand on my communication skills, but I was able to help mentor students who were new to the business world. This was especially important to me considering how I was in their shoes not that long ago. Hence, I was able to mentor and pour out what had been given to me by my previous mentors.
Research Assistant - Consumer Behavior
As per my first experience in academic research, I reviewed and edited +12 different research papers - providing feedback to increase comprehension and retainability. This involved extensive research and understanding of the subject, as well as numerous hours of collaboration with the leading professor (Dr. Thomas Kramer).
In addition the readings, I was also responsible for organizing the empirical findings by deriving raw data into accessible information using excel R code to create simple data visualizations and regressions. This was especially important to me, as this included utilizing my new found skills in data management from my business analytics concentration.
And finally, as of March of 2024, we concluded this research by collaborating with several members to think of future research projects.
Business Leaders Society (IVC) - Club President
As president of this organization, I orchestrated and organized all events - which included delegating tasks to a team to promote these events across the school campus. In addition, I was responsible for collaborating with and hosting various speakers and community events for +200 students.
Because of the various events, I ran the B2B and B2C communications with different speakers, academic staff, and students in order to publicize and receive support from our community. The goal of these events was to help students connect with the business world - which meant I had the pleasure of speaking with different leaders in our business society to come and not only reprepresent their business, but also their industry.
Fellowship of Christian Athletes - President
As president of FCA at Woodbridge high school, I managed all club meetings and events including on-campus speaker events which was presented to +150 students. Also, along with the other leaders of this organization, my job was to communicate all goals, updates, and events to students across various media platforms including Instagram, Facebook, and the school website.
And finally, I had the pleasure of hosting a variety of on-campus activities for students to participate in, including tournaments.
